Destination Image of Taiwan From the Perspective of Hong Kong Residents: Revisiting Structural Relationships Between Destination Image Attributes and Behavioral Intention

Destination image plays an important role in how tourists make their travel and purchase decisions. This study examines the perceived image of Taiwan as a travel destination from the perspective of Hong Kong residents. The Hong Kong outbound tourism market is important for Taiwan. Using a self-completed questionnaire, this research examines the destination image of Taiwan among 213 Hong Kong residents. The results indicate that affective image is a stronger predictor of travel intention than cognitive image. Affective image also plays a mediating role in the relationship between cognitive image and behavioral intention. Hence, affective image is an important intangible quality for today’s destinations.     

The moderating role of nationality on destination experience

ABSTRACT

Differences in tourists’ cultural values are significant factors in their product and service choices, yet they have generally been neglected in the literature. Therefore, this study examined how tourists’ nationalities influence their perceptions of service quality, affective image perceptions, and revisiting intentions. Activities were found to be more determinant on a destination’s affective image for Russian tourists, whereas accommodation, hospitality, and language communication services had a larger effect on German tourists.     

如何打印高分辨率的彩色图像

本文叙述了如何在普通24针彩色打印机上打印高分辨率彩色图像的方法,并用汇编语言编写了打印屏幕图像的程序。     

天然高分子海藻酸盐成膜研究(1)

利用红外光谱法对海藻酸盐的成膜机理进行了探讨,提出了制膜方法,确定了最佳成膜条件,解决了成膜速度难以控制的问题。该方法简便,为开发多种具有成膜性的日用化工产品提供了依据。     

论国有企业转变机关作风提高机关效率建设

国有企业担负着经济责任、社会责任和政治责任,因此,国有企业机关既有别于政府部门机关,又有别于一般企业行政部门机关。文章结合笔者所在单位的机关特点,从如何认识机关作风建设的重要性和必要性引出机关作风建设应坚持＂三个面向＂,体现＂四个一流＂,以及从多方面阐述落实机关作风建设的具体措施。     

The impact of low-cost carriers on airport choice in the US: A case study of the Washington–Baltimore region

Previous research has shown that low-cost carriers (LCCs) may stimulate traffic at an airport by offering low fares. Using passenger survey data from the Washington–Baltimore region’s three airports, we find that the benefits of LCCs to airports extend beyond the traffic generated directly by the LCCs through their low fares. In addition, we find that the mere presence of an LCC at an airport can attract passengers, even to competing carriers. These “halo effects” from LCC presence increase the significance to airport managers of attracting LCCs in order to generate passenger demand.     

Effects of Country-of-Manufacture and Brand Image on Korean Consumers' Purchase Intention

ABSTRACT

In this study, a theoretical framework is developed to explain the differential effects of country-of-manufacture (COM) and brand image on the cognitive, affective, and behavioral components of Koreans' consumer decision making. Although effects are product specific, findings, overall, indicate that brand image has a stronger effect than COM on Koreans' perceptions of hybrid global products. Moving the production of an electronic product (TV) to a developing country, however, negatively affected Koreans' evaluation of product performance, prestige (brand and technical), and purchase attitudes. The findings have interesting marketing implications for hybrid global brands and contribute to building a theory of COM.     

北京旅游目的地形象的感知——中西方旅游者博客的多维话语分析

目前，很少有学者采用旅游者博客这一新兴的方式研究游客对旅游目的地形象的感知。文章选择中西方旅游者博客话语为切入点，从“文化繁荣”、“宜居和生态”、“现代化大都市”、“社会和谐”和“经济发展”5个维度探讨中西方游客对北京旅游目的地形象感知的异同，并讨论了两个不同旅游群体在文化背景、意识形态和消费水平方面的差异。最后，文章对如何提升来京中西方游客的体验评价提出了切实的建议。此研究意在强调旅游者博客在旅游目的地形象研究中的重要意义，同时亦希望能够对话语分析的跨学科发展作出贡献。     

在推进新型城市化发展中提升广州城市形象

当今城市发展的关键在于城市是否具有自己的特色与个性，对此，广州提出了新型城市化发展战略。新型城市化发展要求突出城市的鲜明特色，展示城市独特的形象。广州的城市形象，既有历史积淀的一面，又具有不断演进的特征。在推进新型城市化发展中，广州必须着力增强国际影响力，进一步提升城市形象。     

一种基于小波域的盲水印算法

提出了一种基于小波变换后频域系数的特征以及水印图像数据的奇偶性盲水印算法。该算法先将图像进行两级小波变换，根据LL2中数据特点和水印数据的奇偶性在HL2、LH2、HH2嵌入水印。在检测水印的时候，只需要拥有少量数据，就可以完成水印的提取。攻击实验研究表明：此算法具有很好的抗规则剪切、不规则剪切、加噪、压缩的能力，具有很好的鲁棒性。